The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…
Matt Adams, DigitasLBi, deputy head of media, UK, employs a recent example of airline ads appearing next to stories about…
Shoring up ad viewability standards will be one of the key battlegrounds for the programmatic sector as the advertising industry…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Matomy Bucks Ad Tech Trend…
Jeremy Tester, Sky Media, director of insight, reveals plans for the further roll out of the broadcaster’s data-driven, insight and…
German advertisers and publishers may currently lag smaller European economies, such as the UK and Belgium, in the uptake of…
Jana Eisenstein, Videology, senior vice president, global accounts, explains that while content may be king, it is context that is…
When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin…
Native ad exchanges are a nascent sector in programmatic, with mobile specialists providing the next phase of growth in the…
Sylvain Deffay, Infectious Media's country manager, France, advises on how to best scrutinise the performance of ad budgets in a…