APAC Marketers Risk Irrelevance if They Ignore Programmatic Direct

Programmatic direct will revolutionise the way inventory is bought and improve campaign delivery; but marketers will need to figure out…

Sizmek Changes Ownership; Sonobi Drives European Expansion With New London Hub

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag…

More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad…

• Automated Guaranteed
• Digital Marketing
• North America
• Programmatic
• Trading

Automated Cinema Advertising: Q&A with Jay Sears, SVP Marketplace Development, Rubicon Project

Automation of advertising inventory is expanding at a fair speed. After TV, audio and OOH, the logical next stage is cinema.…

• Ad Blocking
• Advertiser
• Agency
• Analytics
• Automated Guaranteed
• Creative
• DACH
• Data
• Digital Marketing
• Display
• EMEA
• Facebook
• Mobile
• PMP
• Programmatic
• Publisher
• Technology
• Trading
• Viewability

Axel Springer vs Blockr; Funding for Parsec

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Axel Springer…

• Agency
• Display
• Programmatic
• Trading

Programmatic, a Buying Mechanism, Not a Media Channel: Duane Thompson, Head of Programmatic, Total Media

The growing importance of programmatic as an effective route to delivering audience-led strategies across all media leads to a need…

• DSP
• Programmatic
• SSP
• Trading

For Supply Chains, the Direct Approach Works Best

Although successful and still growing, programmatic trading is outdated and overpriced. If it is to survive, the industry needs to up…

• Ad Fraud
• Ad Tech
• Advertiser
• Agency
• APAC
• China
• Exchange
• India
• Location
• Media Spend
• Mobile
• Programmatic
• Publisher
• Singapore
• Trading

Programmatic Not Push-Button Automation, Humans Still Needed

It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…

• Ad Blocking
• Ad Server
• Ad Tech
• Advertiser
• Automated Guaranteed
• DACH
• Data
• Digital Marketing
• EMEA
• Exchange
• Facebook
• Media Spend
• Mobile
• Mobile
• Programmatic
• Publisher
• Regulation
• Trading
• TV
• UK
• Video

Potential Defeat for AdBlock Plus Against Springer; Facebook Shutters FBX

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus…

• Ad Network
• Advertiser
• Agency
• APAC
• Australia
• China
• Media Spend
• Mobile
• Programmatic
• Publisher
• Singapore
• Trading

China’s Programmatic Buying Small But Growing; Most Agree AU Digital Ad Trading Should Be More Transparent

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…