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Trading Archives - Page 29 of 81 - ExchangeWire.com

Trading

Click Fraud And How To Detect It

The issue of click fraud is endemic in the online advertising business, with estimates over the scale of the problem…

11 years ago

Despatch From Germany: 'Clean Up Your Act!’

As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but…

11 years ago

German Broadcasters Tipped To Embrace Programmatic

As ExchangeWire prepares for its fourth annual Ad Trader Conference, hosted in Germany, market sources here have told this publication…

11 years ago

Programmatic or Premium? If You Think You Have To Choose, You’re Doing It Wrong

Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…

11 years ago

ExchangeWire European Weekly Round-Up

It’s been a busy week for ad tech, with no short supply of major announcements, quite fitting given that it…

11 years ago

AppNexus Debuts Research Study To Bolster Programmatic Understanding

AppNexus has taken 2014’s Ad Week Europe to unveil its latest partnership with research body Warc, as it aims to…

11 years ago

Cross-Device Audience Targeting & Media Buying Opportunities In Germany

Ahead of next week's Ad Trader Conference in Berlin, Jeff Green, The Trade Desk, CEO and co-founder, share his views…

11 years ago

Crossing The Great Data Divide

Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German…

11 years ago