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Trading Archives - Page 26 of 81 - ExchangeWire.com

Trading

The Changing Face Of Mobile Advertising

Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…

11 years ago

Gearing A RTB Offering For The Asia Pacific Markets

Rob Webster, Crimtan, chief product officer, discusses some of the challenges for Western companies looking to crack the potentially lucrative…

11 years ago

APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More

Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams…

11 years ago

IAB: ‘Nearly One-In-Three Pounds Spent On Programmatic’

Nearly one-in-three pounds spent on display advertising were bought using programmatic technologies in the UK last year according to an…

11 years ago

Xaxis Eyes Eastern Promise With Russian Launch

Xaxis has announced the formal opening of its Russian office, and the appointment of Nikolay Bulanov as Xaxis, managing director,…

11 years ago

Singapore’s Wego Launches Private Marketplace

Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and…

11 years ago

Weve Rings In Privacy Change Amid Question Marks Over Pricing, Leadership

Weve is preparing to exit the beta phase of its mobile display advertising project with question marks over who its…

11 years ago

APAC Presents A Fragmented Challenge For Agencies, Programmatic Can Help Them Scale

Ahead of next month’s ATS Singapore event on 7 July, Phu Truong, TubeMogul Managing Director, South East Asia, and IAB…

11 years ago

What Brands Think About Programmatic Media Trading

Last week an ISBA survey laid out just some of the concerns brands have about programmatic advertising, with a survey…

11 years ago