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Trading Archives - Page 25 of 81 - ExchangeWire.com

Trading

Reinventing The Agency Model In The Big Data Era

In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…

11 years ago

‘I have routinely heard clients say there is not enough print on this plan!’

Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's…

11 years ago

Should Small Businesses Be Investing In Programmatic Display Advertising?

Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape…

11 years ago

Collaboration Is Key In The Market For Success

AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by…

11 years ago

Making TV Smarter And More Actionable In the Multi-Screen Era

With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, including a $100m windfall for the…

11 years ago

Programmatic USPs Need Auditing And Testing

One of ExchangeWire's 'inside sources' shares views views on why they are bored of the same old 'USPs', and why rigorous…

11 years ago

How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market

Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…

11 years ago

ATS Singapore Now SOLD OUT!

ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07. This…

11 years ago