This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if…
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre…
Ahead of next week’s ATS London keynote speaker and marketing technologist Scott Brinker shares his opinions on how marketing cloud…
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every…
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's…
Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many…
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established…
Danny Hopwood, Vivaki, head of platform, EMEA, contemplates just how the ad tech sector will develop ahead of his ATS…