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Trading Archives - Page 22 of 81 - ExchangeWire.com

Trading

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: AppNexus and…

11 years ago

‘We Believe Strongly That The Agency Is The Right Place For Programmatic Technology’

Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for…

11 years ago

Consolidation Continues With Millennial Media & Nexage Deal

Millennial Media has agreed to acquire mobile supply-side platform (SSP) Nexage in a deal worth $107.5m, in the latest round…

11 years ago

‘Marketers Buy Clicks But Don’t Understand What They Get’

Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the…

11 years ago

AppNexus CEO Tells ATS Tokyo: ‘Differentiate Or Die’

Speaking at ATS Tokyo this morning (16 September), Brian O’Kelley, AppNexus, CEO, told attendees the ad tech sector was ripe…

11 years ago

Welcome To ATS Tokyo

Ahead of the inaugural ATS Tokyo event today (16 September) ExchangeWire runs through some of the opportunities for the programmatic…

11 years ago

The Rise Of The Mega Stacks

Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry…

11 years ago

Adobe & Publicis Ink Landmark Deal To Move Beyond Last-Click

Earlier this week at ExchangeWire's ATS London, enterprise players were invited on stage to explain just how they could affect…

11 years ago

Weather Channel Launches Weather-FX Off-Property

The notoriously unpredictable British summer time may be drawing to a close, and even throwing up the occasional 'Indian summer's…

11 years ago

Getting To The Programmatic Promised Land

In the same week as ATS London saw presenters and panelists debate the merits of open and closed ad ecosystems,…

11 years ago