Mobile recognition firm AdTruth aims to amalgamate its targeting capabilities with Experian data to its own user IDs, as leading…
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google,…
This week marks the first IAB UK Digital Upfronts, where some of the industry's biggest names pitch their wares ahead…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's…
Ad tech firms are set to play a more prominent role on the agenda of some of the digital media…
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its…
Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's…
Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see…
The programmatic landscape is set to expand beyond the domestic household screens with opportunities increasingly arising on mobile and now…