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Trading Archives - Page 19 of 81 - ExchangeWire.com

Trading

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up the week's biggest stories in ad tech, and in this week's edition: Apple crosses the Rubicon into…

11 years ago

‘You Have To Say To Someone Sometimes That What You Want Is Unobtainable’

ExchangeWire caught up with Nate Woodman, IPONWEB's recently appointed GM of demand solutions, to discuss how his role was created…

11 years ago

APAC Brand Marketers Primed For Programmatic Drive

Trade magazine Campaign Asia-Pacific this week hosts the inaugural Marketing Innovation Summit, an event aimed specifically at educating brand marketers…

11 years ago

IPONWEB: ‘We Don’t Consider Ourselves To Be A Commodity Product’

Nathan Woodman, was named as IPONWEB's first-ever GM of demand solutions earlier this month and will oversee the Russia-based company's…

11 years ago

Facebook Claims It’s In Ad Tech To Improve Marketing, Not Devour The Industry

Facebook laid down a marker last year in terms of its ambitions in the ad tech sector with the $300m-plus…

11 years ago

‘Sales Jobs Will Be More Data-Driven And Less About Martini Lunches’

In the countdown to this week's ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get…

11 years ago

AppNexus To Guarantee ‘Fraud-Free’ Traffic

AppNexus today (5 November) announced a tie-up with a host of third parties, including WPP's Xaxis, DoubleVerify, Integral AdScience, to…

11 years ago

‘Fixing Programmatic Trading Models’

Ad tech's meteoric rise is disrupting the current media landscape, but cross-device targeting, attribution and trading models, plus the 'closed…

11 years ago

Facebook: ‘We Can Make Ad Serving Incorporate Real Identity’

Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad…

11 years ago