Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to…
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and…
Over three-quarters of advertisers plan to increase their spend in digital, with an increase in programmatic spend a particular priority,…
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and…
eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition:…