In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it…
Martin Stockfleth Larsen, Adform, CMO, uses insights from the company's latest quarterly European report to reveal that programmatic media buying…
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…
eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…