In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
TubeMogul's recent quarterly report was one of the first to chronicle the growth of the programmatic advertising market at length…
The sale of Berlin-based Fyber to RNTS Media last year for $190m was touted as one of the biggest exits…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the 'geekier' insertions in the programmatic industry's 'glossary of…
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Verizon Wireless' purchase, or merger, with AOL stands out as one of the ad tech stories of 2015. This is…
The industry is largely agreed upon the weaknesses of last-click attribution, yet it remains in common use. Below, Rafael Garcia-Navarro,…