Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's…
This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well…
Bharad Ramesh, chief analyst at media advisory firm eMVC (and ex-VivaKi and GroupM Asia veteran), asks the question: ‘How many…
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established…
Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined,…
The web has presented legacy publishers with a monetisation challenge they have yet to master, and the emergence of media…
John Were, CEO and co-founder of Xelsion, discusses the agency trading desks and compensation models, as well as how the…
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that…