A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's…
Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Facebook's…
Publicis Groupe has kicked off its Advertising Week, New York, activity announcing a six-year tie-up with AOL that will see…
Earlier this week AppNexus and Xaxis announced a two-part deal that will see the ad tech firm acquire Open AdStream for…
Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry…
Earlier this week at ExchangeWire's ATS London, enterprise players were invited on stage to explain just how they could affect…
This morning saw the opening of ATS London 2014 where increased transparency was universally identified as a key requirement if…
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and…