Zuzanna Gierlinska, Oracle Marketing Cloud, director data management platforms (DMP), EMEA, reflects on the recent spate of publisher consortium announcements…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital…
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the…
ExchangeWire rounds up some of the biggest developments in the ad tech space in the last week, and in this…
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
Over three-quarters of advertisers plan to increase their spend in digital, with an increase in programmatic spend a particular priority,…