IAB figures released today (29 June) demonstrate the slow death of the traditional ad network business model, as automated media-buying…
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
Third-party data can be months outdated and irrelevant to the actual target audience, but brands in the Asia-Pacific still turn…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer…
Data is fuelling the marketing industry’s shift from labour-intensive manual booking to more dynamic automated processes (in theory at least),…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…