AppNexus’ deal with UIM (United Internet Media) will see the pair build a private marketplace letting advertisers bid on inventory…
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how…
There has been so much written recently about 'programmatic'. Everything is 'programmatic' these days. What does it all mean? Who…
There is so much emphasis on customer data at the moment. In the search for a competitive edge, marketers are…
With all the Wall Street fantasy IPOs happening at the minute, it's often easy to forget the fundamentals of our…
With the frequent use of the DSP, SSP, DMP, ATD and many other acronyms (it’s not that we don’t have…
We are now one month away from the latest instalment of the ATS series - coming to Singapore on Wednesday…
Sylvain Deffay is Country Manager, France at Infectious Media. The growing involvement of publishers and technology partners has fuelled French…
The rumours of a publisher exchange in Australia is the worst kept secret in APAC right now. Four of the…
The definition of an ad network has for some time been ambiguous. ExchangeWire is no stranger to voicing its perspective…