ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Landmark…
Danny Hopwood, Vivkai, head of platform, EMEA, gives his assessment of the current programmatic landscape in light of recent industry…
One of ExchangeWire’s ‘inside sources’ shares their views on how the fragmented LUMAscape means media teams cannot possibly evaluate suppliers in every…
Gareth Davies, Adbrain, CEO, and ExchangeWire columnist, discusses the benefits of establishing an industry standard way of targeting audiences in…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's…
This year’s ATS London will focus on some of the emerging trends in the contemporary ad tech space, as well…
Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…
Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…
Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and…
Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving…