ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the…
Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
The worlds of ad tech and martech are increasingly colliding, which poses marketers with many questions to ask themselves about…
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and…
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company's latest 'advertising cloud' service, and…
B2B network LinkedIn has announced the latest step in its longer term move towards an ad tech-led strategy, with the…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…