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Technology Archives - Page 28 of 38 - ExchangeWire.com

Technology

Surge in Marketing Automation Deals Reflects Marketers’ Business Needs

Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals…

9 years ago

New EU-US Safe Harbour Agreement; Admedo Secures USD$6m in Funding

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Safe Harbour…

9 years ago

What SMEs Need to Know About the IoT

In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their…

9 years ago

The Big Divide: Why Venture Capitalists Are Failing UK Ad Tech Businesses

The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to…

10 years ago

OpenX Launches Real-Time Guaranteed: Exclusive Q&A With Tim Cadogan, CEO, OpenX

Today (26 January) OpenX unveils Real-Time Guaranteed, the first programmatic marketplace to transact guaranteed deals with programmatic technology. Tim Cadogan…

10 years ago

Developing the Future For Women in Tech

ExchangeWire is delighted to announce that Rebecca Muir (pictured), head of research and analysis, ExchangeWire, has been chosen to host…

10 years ago

Asia Brands Must Ready Programmatic Journey

Still lagging in their adoption of programmatic, brands in Asia-Pacific continue to face myriad challenges cutting through the technology maze…

10 years ago

FTPI Digital Buys Boo-box; Brazilian Audience Want to Choose How Their Data is Used

This week’s roundup brings the local acquisition of ad network boo-box by FTPI digital, which trades viral and blogs in…

10 years ago

Are Closed Platforms Selling Marketers Short?

With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at…

10 years ago