In our latest column from the IAB’s Display Trading Council, Danny Hopwood, VP solutions & platform operations EMEA, Publicis Media,…
Now & Next is a feature written by the ExchangeWire Research team. Every four weeks, we review the latest research, provide…
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook Audience…
ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…
The worlds of ad tech and martech are experiencing significant changes. Whether a forced or natural evolution, viewpoints exist that…
What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong quarters…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAB UK Ad…