The title of this piece may illicit some barbed retorts, such as; ‘A week-long jolly on Cote d’Azur drinking Rosé…
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his…
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media…
New research from YuMe indicates that the TV is losing its prominence in terms of media consumption, but continues to…
Click fraud has undoubtedly been one of the topics of conversation in the programmatic advertising sector in 2014, with Google’s…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. This week ExchangeWire recounts how Rocket…
Under-fire Rocket Fuel has moved to underline its credentials in the “arms race” between ad tech players and “scammers” after…
The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it…
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can…
Criteo intends to increase investment in its its bidding technology as it aims to reduce its reliance on display advertising,…