Gareth Davies, AdBrain, CEO, gives ExchangeWire his take on this week’s multimillion dollar purchase of Flurry, and how it’s the…
In a two-part look at how the growing importance of ‘big data’ and the subsequent emergence of programmatic media-buying, ExchangeWire…
Speaking with ExchangeWire from the recent ATS Singapore event, Matt Harty, Experian, general manager, audience solutions – one of Asia's…
Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape…
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that…
The issue of ad misplacement and the importance of content verification tools to uphold the standing of the programmatic media…
One of ExchangeWire's 'inside sources' shares views views on why they are bored of the same old 'USPs', and why rigorous…
Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…
The APAC programmatic industry is poised for a period of marked growth, but skills gaps in the region, along with…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Facebook acquires LiveRail The big…