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Targeting Archives - Page 73 of 107 - ExchangeWire.com

Targeting

Domain Identity Theft Is The Fraudsters’ Latest Ponzi Scheme

Jalal Nasir, Pixalate, CEO, and online fraud expert, shines a light on the latest loopholes exploited by nefarious elements of the digital economy, including…

11 years ago

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google…

11 years ago

AdNear Raises $19m To Boost APAC Programmatic Sector

Singapore-based mobile advertising firm AdNear has raised $19m in series B funding, in a sign of the rapidly developing digital…

11 years ago

MOSAIC Data Comes To Mobile With AdTruth Integration

Mobile recognition firm AdTruth aims to amalgamate its targeting capabilities with Experian data to its own user IDs, as leading…

11 years ago

‘Cross-Screen’ Is The Buzzword Du Jour As Digital Upfronts Enters Full Swing

This week marks the first IAB UK Digital Upfronts, where some of the industry's biggest names pitch their wares ahead…

11 years ago

First Class Data Is Your Ticket To Success

One of ExchangeWire's industry insiders discusses one of the ac tech's key buzz phrases - 'big data' - and how it…

11 years ago

Giving RTB Partners ‘First Look’ Hurts the Publisher’s Bottom Line

Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model…

11 years ago