Stuart Smith, Mediaocean, VP, client service, UK & Ireland, explains how data produced by the automation of digital media trading will…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…
ExchangeWire caught up with Nate Woodman, IPONWEB's recently appointed GM of demand solutions, to discuss how his role was created…
Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad…
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors…
Publicis Groupe is continuing its transition to become a digital-first, cross screen outfit with the purchase of mobile-focused data management…
The French programmatic advertising sector is in buoyant health, spurred by a growing awareness of how data-led strategies can improve…
Cameron Hulett, Undertone, executive director, explains his opinion on how data shows that it's best to keep it simple when…
Careless retargeting executed by ad tech firms more interested in swelling their bottom lines, as opposed to performing a consumer…
A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a…