Maja Martin, DMG, director of marketing, discusses what Facebook’s influencers’ patent means for marketers. I suspect we all have a…
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to…
Brand safety should weigh heavily on every marketer's mind as should contextual advertising, so why are 'bad ads' still popping…
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and…
eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…
ExchangeWire rounds up some of the biggest stories taking place over the last seven days, and in this week’s edition:…
B2B network LinkedIn has announced the latest step in its longer term move towards an ad tech-led strategy, with the…
For a well-established global brand like Kimberly-Clark, programmatic not only offers the ability to optimise media buys and improve consumer…
With large-scale publishers increasingly convinced of the benefits of pooling their resources to trade media via premium exchanges and therefore…
Consumers today access content and transact across different platforms and devices, but marketers are still missing out on opportunities to…