Martin Stockfleth Larsen, Adform, CMO, uses insights from the company's latest quarterly European report to reveal that programmatic media buying…
Audience data is undeniably an important ingredient in any ad campaign, but some marketers are misusing such data to achieve…
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…
eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
Brands have never been keener to put programmatic on the media plan, but with this increased demand comes scrutiny, propelling…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…