Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about…
Media consumption has never been higher, with digital devices arguably the centre-point of our daily lives, which theoretically makes the…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital…
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don't know…
'Last-click' remains the prevalent method for advertisers to reward third parties on their media plan, despite mounting voices to the…
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Programmatic may provide great benefits for brands, but it is still a fledgling industry and one that needs to be…
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the…