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Targeting Archives - Page 61 of 107 - ExchangeWire.com

Targeting

A Record 91% of UK Millennials Own a Smartphone; Apple Devices Secure 78% Video Ad Completion Rate

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

456% Increase in RFPs Including a Video Ad Component; Mobile Marketing Costs Down 31% in May

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in…

10 years ago

Are ‘Futures Markets’ the Way Forward for Programmatic Media Trading?

Using trading models originally designed to secure pricing guarantees for 18th-century agricultural traders, media futures trading is at the very…

10 years ago

Targeting Audience is More Effective than Content; LATAM Opportunities are in Mobile & TV

This week, ExchangeWire's LATAM roundup brings a recent research from Tail Target comparing the performance of campaigns based on different…

10 years ago

Grapeshot Brings APAC Languages to The Trade Desk; Mobile Drives 27% of Ecommerce in SEA

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Lack of Large-Scale Quality Inventory Holding Back APAC Campaigns

There is a dearth of large volumes of quality inventory in Southeast Asia and India, and this is preventing programmatic…

10 years ago

Programmatic, Coming to a Street Near You

Programmatic media-buying technologies are taking over the internet at a rapid pace, so much so that traditional offline media is…

10 years ago

How Germany Moves Out of the Programmatic Slow Lane

The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things adtech, martech and programmatic. Germany has…

10 years ago