Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat…
Evolved out of traditional ad networks, most DSPs in China currently operate on a 'markup model' that is proving harmful…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Truly successful ads combine high-quality creative with suitable placement in appropriate environments and effective targeting. But, while advertisers are distracted by tailoring their ads based on…
Annual 'Digital and Media Predictions' outline the need to optimise video and mobile advertising, evaluate connected TV opportunities, and develop…
China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher…
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful…
The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire…
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the…