Happy to stick to the original media plans they have been using since day one, advertisers are unwilling to embrace…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Sky and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While agencies may have moved on, some advertisers in Asia-Pacific have yet to transition from the ad network model and…
In this op-ed, Ray Kingman, CEO, Semcasting, (pictured below) discusses the problem with ad tech’s current use of Big Data.…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
TV consumption trends are experiencing a dramatic shift and the TV industry is having to evolve to continue to deliver…