What do marketers have to consider when buying data, modelling audience segments, and selecting the right platform? In this piece on…
Over the last few weeks, the ExchangeWire team have been drawing up the agenda for this year’s ATS London. One…
There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media…
Advertising to children is a huge and controversial business. Turn on the TV at a certain time of day and…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better…
With ATS Paris just one day away, ExchangeWire speaks with Dave Hendricks (pictured below), managing director UK, LiveIntent, who will…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
While the majority of both publishers and advertisers are aware of the concept of outstream video, many remain unaware of…
Frustration over walled gardens appears to be an increasingly global phenomenon, with advertisers in China among a growing number perplexed…