When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a…
HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with…
The challenges of publisher monetisation are an ongoing saga, with the villain of the piece most oft touted as…
The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long; and with a…
For too long social platforms have sung publishers a siren song: rely on us and we’ll give you immense reach…
RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives…
More control, more transparency – more ROI. Programmatic direct has everything going for itself. In this op-ed for ExchangeWire, Richard…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…
In ad tech we use the word ‘optimisation’ a lot. We optimise for performance, for ad spend, and for revenue.…