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Supply Side Archives - Page 6 of 9 - ExchangeWire.com

Supply Side

How We 20 Percenters Survive the Duopoly

When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a…

7 years ago

Full Control for Publishers & Advertisers: Q&A with Ariel Napchi, HIRO Media

HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with…

7 years ago

Thriving Outside of the Walled Gardens: Q&A with Michael Nevins, CMO, Smart

  The challenges of publisher monetisation are an ongoing saga, with the villain of the piece most oft touted as…

7 years ago

From Second to First: The Changing Face of Auction Dynamics

The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long; and with a…

7 years ago

Platforms Ascendant? Why 2018 Isn’t the Publisher Endgame Commentators Are Forecasting

For too long social platforms have sung publishers a siren song: rely on us and we’ll give you immense reach…

7 years ago

A Duopoly Doesn’t Make for an Efficient Marketplace: Q&A with Dan Slivjanovski, RhythmOne

RhythmOne has reached the final stages of their acquisition of YuMe. In this Q&A, ExchangeWire speaks with Dan Slivjanovski, chief…

7 years ago

£4.5m for PowerLinks; Weve Launches Location Verification Service

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: PowerLinks Receives…

7 years ago

Programmatic Direct Proves Relationships Are Still at the Heart of Advertising

More control, more transparency – more ROI. Programmatic direct has everything going for itself. In this op-ed for ExchangeWire, Richard…

7 years ago

UK Viewability Figures Rise; Adform Applies Ads.txt Filtering

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…

7 years ago

Supply & Demand Path Optimisation – We Need to Find a Happy Medium

In ad tech we use the word ‘optimisation’ a lot. We optimise for performance, for ad spend, and for revenue.…

8 years ago