When it comes to programmatic the Germans love to talk a good game. At the recent d3con event in Berlin…
Ciaran O’Kane, ExchangeWire global editor, reflects on how a ‘good’, or brand safe, internet can help advertisers and publishers reap…
Lauren Wentzel, Admedo, marketing director, argues the correct application of programmatic advertising could be key to the SME sector being…
The race to woo further lucrative brand advertising budgets to programmatic channels continues to heat up, with Google striking a…
What will it take to win in 2020? Looking six years into the future of digital media is no easy…
Informal talks to establish a consortium of ad tech companies that would help establish an ‘industry standard’ way of measuring…
APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold…
We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half…
The title of this post is clearly a cop out, as it is intended to hedge my chances of complete…
Earlier this week UK trade bodies representing brands, advertisers and the ad tech communities agreed a set of guidelines aimed…