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SSP Archives - Page 18 of 29 - ExchangeWire.com

SSP

Singapore’s Wego Launches Private Marketplace

Singapore-based travel Wego has today (25 June) announced the launch of a private marketplace that lets global digital agencies and…

11 years ago

Audio Is The New Frontier Of Programmatic

The announcement of Global’s Digital Audio Exchange (dax) offering inventory from over 30 traditional UK radio stations and streaming services,…

11 years ago

Microsoft At Cannes: ‘Programmatic Is Only Part Of The Opportunity’

Microsoft is seeking to lay down a marker in its ongoing battle with Google, having secured a sponsorship deal giving…

11 years ago

Programmatic Firms Man-Up To Realise Scale Of Asian Opportunity

AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations,…

11 years ago

German Broadcasters Tipped To Embrace Programmatic

As ExchangeWire prepares for its fourth annual Ad Trader Conference, hosted in Germany, market sources here have told this publication…

11 years ago

Rubicon Project IPOs Today (NYSE: RUBI) As Another Ad Tech Player Goes Public

The Rubicon Project announced today it will IPO on the NYSE under the ticker RUBI. It will initially offer 6.8…

11 years ago

Crossing The Great Data Divide

Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German…

11 years ago

The Debate: Public Vs. Private Exchanges

The German programmatic market tipped for a period of sharp growth in 2014, as publishers there gradually open up to…

11 years ago