Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech across Europe, and in this week’s…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week's edition: Germany's…
Millennial Media has agreed to acquire mobile supply-side platform (SSP) Nexage in a deal worth $107.5m, in the latest round…
Walled gardens. Big media companies love walled gardens. Amazon, which was asked to speak at ATS London but predictably declined,…
Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Facebook acquires LiveRail The big…
Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…