The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long; and with a…
Marketers in Australia must push ahead and demand more transparency in 2018, which will see trust continue to be the…
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH mit Schlaglicht-Interviews aus der deutschsprachigen Programmatic-Szene. Diese Woche: Nielsens Digital Ad…
The advertising industry as a whole has always understood the importance of an ideal user experience, not just to get…
With header bidding the norm at all top publishers, first-price auctions should be a matter of course, argues Kay Schneider (pictured…
To represent and trade in publisher inventory successfully, SSPs have to be much more than a dumb pipe to the…
Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency.…
Much has been written and debated on the pages of the ad tech industry’s trade publications, websites, and blogs. There…
If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it;…
Amid the chaos and confusion surrounding the recent brand safety issues in programmatic advertising, another debate has been slowly building…