Facebook will make its ATS debut this year in both New York and Paris to further explain its flagship ad…
Facebook spoke about the importance of ad tech in its recent earnings call with Sheryl Sandberg, Facebook, COO, telling investors…
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s…
The decline of free marketing opportunities on social media and search engines, plus the growing rivalry between Facebook and Google,…
Facebook is building on its momentum in the ad tech space with the announcement of the global launch of its…
Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. And in this week’s edition: Amazon's…
UK gaming brands are seeking to use more sophisticated forms of ad tech, including the use of retargeting technology as…
Facebook has announced revenues of $2.5bn for the first quarter of 2014, an increase of 72%, with mobile app install…
Twitter has lifted the lid on its latest mobile app install suite that aims to help advertisers drive downloads of…