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Social Media Archives - Page 25 of 33 - ExchangeWire.com

Social Media

Mobile Ads & Private Marketplaces Take Centre Stage in AU

Australia will see significant movements in the mobile ad space this year; with both buyers and sellers looking to better…

9 years ago

Demand for Audience Data Growing; Digital Will Drive One-Third of Global Ad Spend by 2017

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Location is the Next Evolution of Performance Marketing in a Mobile-First World

Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon…

9 years ago

Are STEM Graduates a Good Match for Ad Agencies?

The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed…

9 years ago

Audience Profiling: Time to Ditch the Stereotypes

The way in which audiences are profiled and defined across advertising channels stems back from a legacy within traditional media;…

9 years ago

Programmatic Ads Drive Greater ROI; Ideal Video Ad Length is 15 Seconds

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Global Bot Fraud to Cost USD$7.2bn in 2016; TV no Longer Dominant Screen

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago