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Search Archives - Page 7 of 11 - ExchangeWire.com

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comScore Launches Mobile Audience Metrics in Indonesia; Dentsu Aegis Buys Out India’s Fountainhead

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

10 years ago

Yahoo! & AOL Kick Off Q3 2015 Earnings With Positive Results

Yahoo! Inc. (NASDAQ: YHOO) yesterday (October 20, 2015) reported results for the quarter ended September 30, 2015. Search and Display revenue…

10 years ago

Capturing TV-inspired Web Searches

Leading automotive manufacturer, Suzuki, partnered with TV-ad-syncing technology company wywy and boosted click-through rate by 43%.  On a typical day,…

10 years ago

73% Drop in Illegal Site Advertising; The Cost of Ad Blockers to Reach $22bn

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

Microsoft Has Checked Out of the Ad Tech Business, But For Just How Long?

There's been some interesting press releases sent out this week. Two in particular stand out, and both involve Microsoft, with…

10 years ago

ExchangeWire Asia-Pacific Weekly Roundup

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…

10 years ago

ExchangeWire Asia-Pacific Weekly Round-Up

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…

10 years ago

‘Marketers Buy Clicks But Don’t Understand What They Get’

Matt Harty, Experian, GM, Audience Solutions, APAC, looks at developments for the region’s third-party data market, and asks how well the…

11 years ago