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SaaS Archives - Page 7 of 8 - ExchangeWire.com

SaaS

Above & Beyond Programmatic Challenges in LatAm

In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…

10 years ago

Now That We’re ‘All Programmatic’, Which Model Should We Choose?

eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying…

10 years ago

So You Are In Ad Tech… What Does That Mean?

This may shock you, but I actually came across a useful piece of content the other day on LinkedIn. You'll…

10 years ago

The Evolution of the ATD & What it Means for Holding Groups

Stephan Beringer, Vivaki, CEO has confirmed the company is sending 120 of its US traders to individual agencies within the…

10 years ago

Who to Watch in 2015

ExchangeWire Research's head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the…

10 years ago

How Adtech & Martech Firms are Increasingly Colliding

The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of…

11 years ago

How The GroupM Ad Exchange Will Disrupt The Dynamic Of The Programmatic Supply Market

Ciaran O'Kane, ExchangeWire, global editor, muses over the potential impact of WPP's GroupM arm apparently halting the purchase of ad inventory…

11 years ago

The Russian Ad Tech Sector And How It Differs From The West

Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can…

11 years ago