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Research Archives - Page 9 of 27 - ExchangeWire.com

Research

Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are…

1 year ago

New Research From DoubleVerify & IAB Europe Cites Content Transparency & Quality as Largest Obstacles to CTV Growth

Amid fast-growing interest and investment in Connected TV (CTV) across the UK and Europe, a new report, The Power and…

1 year ago

Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer…

1 year ago

IAB Europe Releases Annual State of Readiness Report into Sustainability in Digital Advertising

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, has announced the results of its…

1 year ago

Nearly a Third of all Retail Shoppers are Influenced by CTV, DOOH and Mobile, According to New Blis Research

New research from Blis, the integrated ad planning, buying and measurement platform, reveals that CTV, DOOH, and mobile ads significantly…

1 year ago

The Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations & Profit Rises

This week on the ExchangeWire Stack: The Latest Ad Spend Figures; Big Tech Acquisition Terminations and Profit Rises   This week’s…

1 year ago

Adelaide Unveils 2024 Outcomes Guide

Adelaide, the leader in attention-based media quality measurement, announces the release of its 2024 Outcomes Guide, a library of success…

2 years ago

New Research by Clinch Unveils the Crucial Role of Dynamic Creative Optimisation (DCO)

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform present…

2 years ago

Yahoo Year in Review 2023: Singapore’s Top Online Searches Unveiled

Yahoo has released its highly anticipated Year in Review 2023 - an annual collection of the most searched categories based…

2 years ago

Maximising Attention for Publishers: Adnami eAPM Analysis Identifies Website Layout’s Impact on Attention

This analysis examines the eAPM data from the Adnami Attention Score to find and develop insights specifically geared towards publishers.…

2 years ago