In our latest piece from the IAB’s Display Trading Council, Lewis Sherlock (pictured below), head of enterprise strategy, AOL International,…
China's largest DSP believes its local partnerships and strong knowledge of the local market mean it can deliver a higher…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
This week's Roundup brings news about another partnership that Melt DSP announced in Brazil; a debate about the legal perspective…
China's Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need…
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the 'geekier' insertions in the programmatic industry's 'glossary of…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising,…