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Publisher Archives - Page 99 of 146 - ExchangeWire.com

Publisher

Programmatic Rich-Media Is The Publisher’s Low-Hanging Fruit

Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and…

12 years ago

Programmatic Firms Man-Up To Realise Scale Of Asian Opportunity

AppNexus is to double its operations in Singapore, including the transfer of senior employees from its European and US operations,…

12 years ago

The Guardian Preps Mobile App Relaunch, Brings Programmatic To Its Core

The Guardian is preparing to relaunch its mobile app offering to help advertisers access its most engaged readers, as it…

12 years ago

Premium UK Publishers Primed For Increased Programmatic Push

The majority of the UK’s premium publishers are planning an increased investment in programmatic media trading, according to figures released…

12 years ago

Despatch From Germany: 'Clean Up Your Act!’

As the initial phase of this year’s Ad Trader conference closes, it appears the message is loud and clear, but…

12 years ago

Programmatic or Premium? If You Think You Have To Choose, You’re Doing It Wrong

Ahead of this year’s Ad Trader conference hosted in Berlin, Graham Moysey, AOL, head of international, tells publishers there that…

12 years ago

Crossing The Great Data Divide

Ahead of next month’s Ad Trader Conference hosted in Berlin, Dimo Velev, OpenX, regional director, DACH, asks how can German…

12 years ago