As premium publishers face growing pressure from scale players such as Facebook and Google, when it comes to advertising budgets,…
The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google…
Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become…
Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group, Times of India Group,…
Despite Deal ID's elevation to buzzword status in recent months, it's pretty clear there is some confusion over what it…
A number of deals involving some of the industry's biggest names, including MediaMath, Rubicon Project and, closer to home, Ve, have…
French start-up Adomik is scheduled to participate in a panel discussion on the evolution of the French programmatic, plus how…
A sharp rise in marketers' willingness to buy mobile ad formats, plus media owners' increased willingness to experiment with a…
Ben Crain, Improve Digital, CSO, says publishers looking to increase their RTB revenues using a First Look media trading model…