eBay Advertising has announced the creation of a 'channel agnostic' agency sales team offering increased scope for automated media buying…
AppNexus has confirmed its purchase of publisher forecasting and programmatic-direct company Yieldex, in a deal rumored to be valued at…
Viewability. It's one of they key issues facing the online advertising industry, as brands - wary of getting scammed -…
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to…
The ad tech industry has become increasingly fragmented and has lost its focus of consumers over its failure to execute…
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and…
eBay Advertising has just concluded its 'Programmatic-Only Week' in an attempt to galvanise the wider advertising ecosystem to wake up…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital…
The IAB Europe has published a white paper laying down further guidelines on viewable ad impressions to stakeholders in the…