Nicolas Schueller, Adomik, CEO and founder, reflects on how premium publishers have histrocially struggled with the transition to becoming digital…
Brands that are new to Asia-Pacific, or keen to push out their programmatic plans in the region but don't know…
Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising,…
ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the…
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara…
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A…
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In…
Click fraud currently costs the advertising industry upwards of $6bn a year, according to the US-based Association of National Advertisers,…
Tim Faircliff, AOP, chairman, discusses the mechanics of the recently announced premium publisher alliance - or co-op - that is…
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one…