Third-party data can be months outdated and irrelevant to the actual target audience, but brands in the Asia-Pacific still turn…
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, martech, and programmatic. Advertising…
Improving the accuracy of location data not only provides for better campaigns, it can also offer richer insights into buyer…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company…
Zuzanna Gierlinska, Oracle Marketing Cloud, director data management platforms (DMP), EMEA, reflects on the recent spate of publisher consortium announcements…
In this week's ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the…
The early emergence of publisher co-ops in France underlines the appetite for programmatic display advertising in the market; although issues…
Video is tipped to buoy the value of the overall programmatic media-buying market in France in the years to come,…
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some…