In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
AppNexus has outlined its intention to be considered as one of the forces to be reckoned with in ad tech,…
AppNexus is to purchase Brazil-based RealMedia Latin America (RMLA) for an undisclosed fee – bringing its acquisition-count to five in the…
Rubicon Project is furthering its automated guaranteed push, post the purchase of iSocket and Shiny Ads, with the dual announcement…
In this week’s ExchangeWire Weekly European Roundup: ExchangeWire Research debut; ADTRADER Berlin; Cxense acquires Maxifier; Xaxis launches Light Reaction; Rubicon…
The sale of Berlin-based Fyber to RNTS Media last year for $190m was touted as one of the biggest exits…
Despite being the largest advertising market in Europe by total ad spend, Germany’s media business is still widely regarded as…
Mike Harty, PowerLinks, COO, and ExchangeWire columnist, breaks down one of the 'geekier' insertions in the programmatic industry's 'glossary of…
Opinions in the industry may differ on whether first-party data is more reliable than third-party data. For Eyeota CEO Kevin…
In this weekly segment, ExchangeWire sums up the key industry updates in ad tech from around the region – and…