Indonesia does not have a robust PII (personally identifiable information) system, making it difficult to track personal details and establish…
ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
An insufficient ad budget for a vast region, inadequate support from industry players, and a media buying system that has…
Ad servers for publishers are a basic ingredient in digital advertising, but with significant advances in the online marketing ecosystem…
We are living in the golden age of digital, where most people are spending a good portion of their lives…
This week’s LATAM Roundup brings the quotes of Latin American executives during last Thursday's IAB Brazil Ad Tech & Data;…
Coull's CEO, Irfon Watkins writing exclusively for ExchangeWire. Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since…
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in…